Google 404

I gotta say, I had thought this before. Google provides a new way to enhance 404 pages. If our visitors get a not found error, we can give them some alternatives using a simple Google snippet. This code provides the closest match (for the URL) and other things to try such as search into the site. This is useful information designed to help them find the information the users need.

You can read more about it on the Official Google Webmaster Blog.